Branding & art direction
2020

Studio Gemma, a local jewelry brand renowned for its blend of elegance and quirkiness, entrusted me with the task of creating their visual identity.

Throughout this creative process, I navigated between multiple roles. This process reflects my ability to harmonize these disciplines, giving rise to a vibrant and cohesive brand essence.

The logo and web design were meticulously shaped under my guidance, preserving the very soul of the jewelry while accentuating its unique character.

My role as a curator of visual narratives came to life through product photography. Employing clever combinations of colored paper and everyday objects, I created funny settings that beautifully complemented the jewelry's aesthetic allure.

I really enjoyed working on this project as a whole.

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